WEEK ONE WINNERS!

Jack and I just found out that we are winners of the first challenge! I am incredibly proud of our efforts and am excited to be recognized. Out of the 64 teams that made the tournament and are participating in this campaign, we did one of the best jobs in obtaining footage, making marketing plans, completing reports by deadline and marketing our work online. Our Marketing Coordinator, Emily, informed us of their decision and will be mailing an American Express gift card as our prize. We can attribute our success to the fans that made our jobs easy--without them, the pictures and videos would not have been possible! Lehigh is one of the smallest Division One schools that made the tournament, making our jobs as campus representatives a little harder because we don't have the amount of students as the bigger state schools. I am proud that we, as well as mountain hawk fans, have represented our school so well!

Show Your Spirit: Part Two

Because the lighting in Starters was a little too low to get high-quality pictures, I left the bar and grill and went to an on-campus party. A group of my guy friends were sitting around their big-screen t.v. watching the drama unfold as Lehigh continued to give Kansas a good game. I got some great footage and pictures at their house, as well as a few interviews of post-game reactions.

I was up part 1 a.m. getting all of my latest pictures uploaded to the website. I am really excited to see them up on http://www.lgcollegesports.com/#/menu

At the end of the week, the other college representative sent in our weekly reports to our Marketing Coordinator, Emily. These weekly reports detail how exactly we have been using viral marketing to spread the word about our campaign. I have been using Facebook, twitter, blog accounts and e-mail blasts to share my work with others.

Show Your Spirit: Part One

The "Life's Good on Campus" campaign is comprised of 4 different challenges: Show Your Spirit, Game Face, Sing-A-Long and Rivals. Last week's challenge was Show Your Spirit, so I made sure to visit campus parties and Starter's to capture all of Lehigh Men's Basketball's game day excitement! The other CBS College Campus Rep from Lehigh is Jack, a senior marketing major. He and I have been in contact frequently throughout the campaign to coordinate opportunities to shoot pictures and footage, send in our promotional plans and weekly reviews to our marketing coordinator.

Last Thursday night marked the big game...Lehigh vs. the number one seed Kansas! I began the night at Starter's at the Riverport to capture great game day environment. The place was packed and was going crazy when Lehigh went on a run right off the bat! There were cheers for all members of the Lehigh team everytime there was a close-up of them on-screen. The atmosphere was great and I used my digital camera and handheld Kodak Zi8 to record the cheers and boos as the game was playing.

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More LG!

At the tail end of spring break, I took plenty of pictures and video from both the men's and women's Patriot League Championships for upload onto http://lgcollegesports.com/#/menu. Lehigh students have been very enthusiastic with showing their school spirit!

LG College Sports

Over spring break, I found out that I got a job with LG and CBS College Sports. I will be using viral marketing to spread the word about the new website that LG is launching within the next few weeks. This website will be highlighting March Madness on college campuses across the country. I was so excited to get the job because I am a HUGE fan of the basketball teams here at Lehigh and have been working on using Twitter, Facebook and blogs throughout the semester.

Bethlehem Residents on the Rise in PPL Bill Cost

Debbie and I gathered interview footage from four different people: Lehigh student and South Bethlehem resident Claire Horn, Bethlehem residents Stacey Blue and Jesus Gonzalez and business owner Tony Silvoy. All four interviewees were pretty upset about the sharp rise in cost on their monthly bills--Jesus even switched his electricity supplier!

Putting together the footage was not too hard. Debbie took plenty of B roll, and we even incorporated an image of PPL's logo, like we learned in class last week, to play during Debbie's voice over. The entire movie making process is starting to become second nature. I'm glad that cutting, adding titles and voice overs and just general editing is finally getting easier! Check out the final product.