The "Life's Good on Campus" campaign is comprised of 4 different challenges: Show Your Spirit, Game Face, Sing-A-Long and Rivals. Last week's challenge was Show Your Spirit, so I made sure to visit campus parties and Starter's to capture all of Lehigh Men's Basketball's game day excitement! The other CBS College Campus Rep from Lehigh is Jack, a senior marketing major. He and I have been in contact frequently throughout the campaign to coordinate opportunities to shoot pictures and footage, send in our promotional plans and weekly reviews to our marketing coordinator.
Last Thursday night marked the big game...Lehigh vs. the number one seed Kansas! I began the night at Starter's at the Riverport to capture great game day environment. The place was packed and was going crazy when Lehigh went on a run right off the bat! There were cheers for all members of the Lehigh team everytime there was a close-up of them on-screen. The atmosphere was great and I used my digital camera and handheld Kodak Zi8 to record the cheers and boos as the game was playing.
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