Monday, May 10, 2010

Experiencing J198: Start to Finish

At the end of the semester, I was amazed at just how far I had come. Reading blog posts from January remind of just how intimidated I was sitting behind a computer--something that I had been doing since elementary school! I was worried that I would never master Movie Maker or never fully understand what the @ or # signs meant on Twitter, but I can now sit here in May and tell you that I am fully confident in my abilities as a multimedia journalist.

A product of the first class of "multimedia reporters" to go through Coppee, I can truly say that I am proud of all that J198 has achieved. It all hit me when Professor Jirik sat in on our final presentations and commented that this class should be proud of all that we have accomplished because we (all of us!) are paving the way for great things to be done in this department. Not only did I receive an excellent education in journalism through this class, but our class helped to foster a small change that could have an even bigger impact in the future.

Thank you for this experience! I am sure that I will carry all of these skills with me into the future. And to the next class of J198ers: Gear up! The semester can be gruelling at times, but the education that you will receive is well worth it!

Course Materials

Overall, I was pleased with the quality of the Kodak Zi8 cameras that we used. I thought that the additional microphones and tripods were helpful while shooting the variety of videos that we made throughout the semester. Quite honestly, I did not use the book, and I would not recommended suggesting one for purchase next year. The handouts that were given to us during class were thorough and helpful enough that no textbook was necessary! I think that the education here is in the hands-on experience, not in the suggested readings!

Other programs, such as Adobe Premiere Pro or Apple Final Cut Express, may be interesting programs to learn as students get further into the semester. I completely agree that Windows Movie Maker is a good way to begin learning the process of editing your own video, but I do believe that Premiere and Final Cut offer a few more bells and whistles that could enhance the final project. I know that the Digital Media Studio has a lab filled with Macs that have the Final Cut capability...maybe class could be moved down there for the second half of the semester? Overall, I do think that Movie Maker was a great way for me to jump start into learning the overall process of creating movies, but familiarity with other programs could be helpful in the future for students who plan to make a career out of multimedia journalism.

Multimedia Reporting: Self Reflection

Working in J198 this semester has taught me an incredible amount about the power of social media. I have always understood that, thanks to the Internet, we literally have the world at our fingertips. Through using blogs, Twitter and Facebook, I can now see the power that social media has to spread ideas and function as an advertising device to mass amounts of people. This course met every goal and expectation that I had entering the class in January. I expected to learn and master Windows Movie Maker and to become accustomed to Twitter and blogging. Multimedia Reporting has allowed me to become comfortable with social media in a way that I know will be very helpful to me in the future.

Thanks to J198, I was able to get a job working with CBS College Sports during March Madness. Had I not had the experience cutting and editing video and using Twitter and blog accounts, I would not have gotten the internship since it was geared toward marketing majors. I can attribute my success with the job to the skills that I acquired through this class. If I did not take Multimedia Reporting, I would not have even been a viable candidate for the job!

Tuesday, April 27, 2010

Foreclosed Home Tour

Last Friday, Debbie and I met Anthony Ramos from Ramos Realty over on Ridge Street to tour a foreclosed home. I was surprised at the good condition that the house was in. Debbie and I had the opportunity to tour the home and take plenty of video and pictures to add to our new website that we are creating for our final project. Right now, we are in the process of putting together our webpage -- check out the progress so far! http://lehighhomes.weebly.com/

Tuesday, April 20, 2010

Ramos Realty

Yesterday, Debbie and I went to Ramos Realty on the corner of East 4th and Taylor street to see if we could get an interview with an agent for our project. I had never noticed the Century 21 office until last week, so I thought that stopping in was worth a shot. It turned out to be a great success! We got an interview with real estate agent Anthony Ramos, who was more than willing to help. He talked to us a lot about the foreclosed homes in the area, the values of surrounding properties, the housing market in general and the effect the bad economy has had on the buying and selling of homes. He even offered to take us through a foreclosed home, so we are planning on meeting him this Friday.

It was nice to have someone who was really willing to talk to us. Obviously, he is a real estate agent, so this is his job. But he did take a good 20 minutes out of his lunch break to sit down with us and educate us about the parts of the buying and selling process with which Debbie and I were unfamiliar. He printed out some things about the foreclosed homes that we are going to see to help us to better understand the process of foreclosure. Debbie and I are certainly excited about the new direction that our project has taken. Getting pictures and video of the foreclosed home will be a huge asset to our project!

Wednesday, April 14, 2010

Bethlehem Real Estate News Story

Debbie and I just finished our news story about real estate in the Bethlehem area. Debbie got a couple good interviews from Santos Rosado, South Side resident, and Anthony Spagnola, local proprietor and landlord. These two interviews accompanied my interview with Sterrett pretty well because it gave three similar prespectives from three very different people. In addition to interviews, Debbie and I did some research to help the news story to run smoothly. We found some pretty interesting statistics that certainly add to the message that we're trying to get across. This video will serve as a great addition to our new website, which we will be working on improving next week.

Real Estate Interview

I recently interviewed Julie Sterrett, first-time homebuyer in the Bethlehem area. She gave me a lot of good insight that I plan on using in our latest video for our final project. Sterrett was optimistic about the housing market and said that this poor economy actually worked in her favor. She lives in a neighborhood where residents are having no trouble selling their houses. As a first-time homebuyer, she was glad to have a mortgage broker that was willing to teach her about the entire process and help guide her along the way. Her input will be valuable in our next news story video!

Wednesday, April 7, 2010

Bethlehem Real Estate Podcast

Debbie and I recorded our first podcast about the trials and tribulations of our final project. The podcast talks about the entire process so far--failed ideas, difficulties along the way, good interviews, bad interviews and a brand new idea that we are excited to work on! Right now, we are working on getting some good interviews and footage for upload later in the week. No need to explain our ideas here, the podcast says it all!

Flickr: Lehigh in the Spring

In Monday's class, we learned how to create our own slideshows on Flickr. The process is pretty simple because the website is very basic and user-friendly. Our assignment was to go out and create our own photo collection on our cameras to upload on Flickr. The name of my collection is Lehigh in the Spring. I captured pictures of students on the University Center Front Lawn, beautiful Linderman Library and blossoming trees and flowers. The collection showcases the best of what Lehigh has to offer--it's students and beautiful campus!

Monday, March 29, 2010

WEEK ONE WINNERS!

Jack and I just found out that we are winners of the first challenge! I am incredibly proud of our efforts and am excited to be recognized. Out of the 64 teams that made the tournament and are participating in this campaign, we did one of the best jobs in obtaining footage, making marketing plans, completing reports by deadline and marketing our work online. Our Marketing Coordinator, Emily, informed us of their decision and will be mailing an American Express gift card as our prize. We can attribute our success to the fans that made our jobs easy--without them, the pictures and videos would not have been possible! Lehigh is one of the smallest Division One schools that made the tournament, making our jobs as campus representatives a little harder because we don't have the amount of students as the bigger state schools. I am proud that we, as well as mountain hawk fans, have represented our school so well!

Thursday, March 25, 2010

Show Your Spirit: Part Two

Because the lighting in Starters was a little too low to get high-quality pictures, I left the bar and grill and went to an on-campus party. A group of my guy friends were sitting around their big-screen t.v. watching the drama unfold as Lehigh continued to give Kansas a good game. I got some great footage and pictures at their house, as well as a few interviews of post-game reactions.

I was up part 1 a.m. getting all of my latest pictures uploaded to the website. I am really excited to see them up on http://www.lgcollegesports.com/#/menu

At the end of the week, the other college representative sent in our weekly reports to our Marketing Coordinator, Emily. These weekly reports detail how exactly we have been using viral marketing to spread the word about our campaign. I have been using Facebook, twitter, blog accounts and e-mail blasts to share my work with others.

Show Your Spirit: Part One

The "Life's Good on Campus" campaign is comprised of 4 different challenges: Show Your Spirit, Game Face, Sing-A-Long and Rivals. Last week's challenge was Show Your Spirit, so I made sure to visit campus parties and Starter's to capture all of Lehigh Men's Basketball's game day excitement! The other CBS College Campus Rep from Lehigh is Jack, a senior marketing major. He and I have been in contact frequently throughout the campaign to coordinate opportunities to shoot pictures and footage, send in our promotional plans and weekly reviews to our marketing coordinator.

Last Thursday night marked the big game...Lehigh vs. the number one seed Kansas! I began the night at Starter's at the Riverport to capture great game day environment. The place was packed and was going crazy when Lehigh went on a run right off the bat! There were cheers for all members of the Lehigh team everytime there was a close-up of them on-screen. The atmosphere was great and I used my digital camera and handheld Kodak Zi8 to record the cheers and boos as the game was playing.

Check out

Sunday, March 21, 2010

More LG!

At the tail end of spring break, I took plenty of pictures and video from both the men's and women's Patriot League Championships for upload onto http://lgcollegesports.com/#/menu. Lehigh students have been very enthusiastic with showing their school spirit!

LG College Sports

Over spring break, I found out that I got a job with LG and CBS College Sports. I will be using viral marketing to spread the word about the new website that LG is launching within the next few weeks. This website will be highlighting March Madness on college campuses across the country. I was so excited to get the job because I am a HUGE fan of the basketball teams here at Lehigh and have been working on using Twitter, Facebook and blogs throughout the semester.

Monday, March 1, 2010

Bethlehem Residents on the Rise in PPL Bill Cost

Debbie and I gathered interview footage from four different people: Lehigh student and South Bethlehem resident Claire Horn, Bethlehem residents Stacey Blue and Jesus Gonzalez and business owner Tony Silvoy. All four interviewees were pretty upset about the sharp rise in cost on their monthly bills--Jesus even switched his electricity supplier!

Putting together the footage was not too hard. Debbie took plenty of B roll, and we even incorporated an image of PPL's logo, like we learned in class last week, to play during Debbie's voice over. The entire movie making process is starting to become second nature. I'm glad that cutting, adding titles and voice overs and just general editing is finally getting easier! Check out the final product.

Wednesday, February 24, 2010

More Work!

This morning, I went into the Lehigh sports broadcasting office to make small changes to the softball preview and to edit and upload the baseball preview. Again, after over 3 hours of work, both were ready to upload! The entire process is becoming easier, but there are still some things that I confuse me. The conversion to .avi and .wmv files can sometimes be tricky, but I know I'll have it all together soon! I have learned a lot and still have a long way to go...Check out the final products!



First Ever Preview on Lehighsports.com

I've worked very hard this week on season previews for baseball and softball. Monday night I spent several hours over on Goodman Campus, filming, interviewing and gathering some B roll to add to my video. I even braved the sleet and snow to talk to a few of the softball players under the lights of Ulrich Field!

On-site reporting is tough because you are always on someone else's schedule. I was hoping to be able to interview softball players at the end of their practice and then interview baseball players at the beginning of their practice, but the two ended up overlapping. Classmate Kenny Burgess came along with me to help film the openings, closings, interviews and B roll. Softball's practice ran a little later than expected, so I missed my opportunity to talk to the baseball players before practice. Instead of sitting there for the entire baseball practice, I dropped Kenny off at home so that he could study for a test and then went back over to catch the players and head coach on their way out of practice.

I got there at around 8 and didn't end up leaving until 9:15. In total, I probably spent about 3 hours at the practices. But the work didn't stop there!

The next morning, I went in to begin the editing process on Adobe Premiere, a program completely different from Windows Media Maker in its complexity. After over 3 hours of work, I edited and uploaded the 2010 softball preview to the web, so that my supervisor could look over it before publication.

Sunday, February 21, 2010

Wow...that was a close one!

Debbie and I spent a lot of time putting our clips together for our latest lab assignment on Friday. After about 2 hours of work, we were saving the video when the screen froze! Shocked, we just sat there hoping that we didn't lose hours worth of editing (Hey, after my experience in the DMC, it would happen this week. Right?). After waiting a few seconds, panicking, waiting a few more seconds and then panicking some more, we were somehow able to reopen Windows Movie Maker and view the movie! I don't know what happened, how it happened or why...but all I know is that I am so thankful that we didn't lose all that we had worked on! Check out the final product!

Perfecting the Art of Interviewing

There is much more that goes into interviewing than just asking the perfect questions. This week, Professor Jirik stopped into class to talk to us about specific techniques that help to build a solid interview. He referred to the Rule of Thirds, which was discussed in class on Monday, as well as camera angles and other tips that would help to make the interview look more professional. Jirik has worked for a number of news broadcasting companies around the world, so his input was incredibly insightful.

Once we had our lesson with Jirik, Professor Littau sent us on a mission to gather footage from several different places around campus. Debbie and I interviewed Lehigh faculty, staff and students about how the campus handled the incredible snow storm that caused the university to shut down for a day. Through these interviews, we were able to experiment with different types of lighting in an array of settings. As always, these clips were going to be used in the newest lab assignment that we were going to work on later in the week.

Valentine's Day in the Digital Media Center...How Romantic!

Last Sunday, I had my first official on-camera experience with Lehighsports.com. I was filming a post-match extra for the Lehigh women's tennis team with Courtney, a fifth year, who has been working with Lehigh Sports for a while. She did on-camera interviews with the men's team, while I did on-camera interviews with the women's team. Both matches took the entire day...about 7 hours once it was all said it done! After interviewing players and the coach, we filmed our openings and closings and hurried to the Digital Media Center to edit our work on Final Cut Express and be done for the day.

After several failed attempts, Courtney and I were quickly finding ourselves frustrated with Final Cut's inability to capture the clips that we had just filmed. We moved from computer to computer for about 20 minutes, and finally find one that works. We capture our image and start to watch our clips, only to find that the audio did not record for any of our interviews! We spoke with Katie, a broadcast specialist who works for Lehighsports.com, and she had no idea what the problem was.

We were so frustrated because of all the time we spent gathering footage and trying to upload our clips had all gone to waste. No worries though because I'll be getting back at it on Monday as I interview the baseball and softball teams about their upcoming seasons in a preview that should be posted mid-week!